This campaign is MYOB's highest performing campaign to date driving 20,000+ subscriptions to their SOLO and other software offerings across a 2 month period.
Tax season shouldn't be called "Tax Season".. it should be called Cram Week. Because no matter how much forewarning there is, everyone tries to compress a years worth of admin into a weeks worth of panic. Ultimately affecting there work, their work work and their life life.
The campaign leans into this phenomenon, dramatising the problem of cram, and framing SOLO up as the simple, year round solution.
@grannyflatcomedy
Radio
VO: You've left your tax to the last minute...
[The pace builds]
VO: So you cram admin, paperwork, GST, EOFY, PAYG, OMG you didn't invoice that job in May, squinting at faded receipts, trying to match bank statements, missing deductions, missing your nephew's hotly competitive breakdance regionals, lying awake at 2a.m. wondering how you'll worm your way out of this one...
[An exasperated breath]
VO: Solo by MYOB tames admin 365 days a year, so you never cram tax again.
END VO:
Do less WORK WORK with the all-in-one admin app.
Behind the scenes
